The Mexican Foreign Trade Council (Comce) Southern Region is facilitating the entry of Mexican products and services into the United States with the opening of its offices in Washington D.C. on May 5.

Antar Mendoza Ibarrola, President of Comce Southern Region, has emphasized the importance of companies establishing a physical presence in their target markets in order to more effectively develop, foster and maintain relationships with current and potential buyers or partners.

This not only provides an invaluable resource for strengthening trade defenses, but also allows for face-to-face exchange and exploration of markets and behaviors that cannot be captured or replicated through remote forms of communication.

Comce South

Purpose of the meeting

Comce’s Southern Region has become the first Mexican private sector organization to establish an alliance with the prestigious Hispanic Retail Chamber of the United States, officially opening an office in Washington D.C. on May 5, a significant date for both Puebla and Mexico. The momentous ceremony was led by Antar Mendoza, head of the Mexican organization, accompanied by Julio Ibáñez, president of the Hispanic Retail Chamber, as well as executives from various Puebla export companies.

This initiative, together with the recently created office of the Southern Region of the Comce, seeks to promote the commercial exchange of goods between Mexico and the United States. The measure will serve to promote products from the states of Puebla, Tlaxcala, Oaxaca, Veracruz and Tabasco, helping to streamline the import and export of goods.

Mexican companies are also now given the opportunity to consolidate their purchases and gain direct access to well-known U.S. supermarkets to facilitate corporate roundtables and visits to potential buyers of Mexican products.

Comce South

In search of great potential

At the Hispanic Retail Chamber’s inaugural event, President Ibanez focused on the growing demand and presence of Latino-specific products, particularly Mexican.

According to Ibanez, “Mexico’s production is tough competition to what we have here in the U.S.; products that are appropriate for anyone, whatever their age or origin.”

He noted that consumers in traditionally Latino markets such as California, Texas and New Mexico needed such items, but also revealed the potential of untapped East Coast states such as North and South Carolina, Florida, Georgia and Tennessee, where Hispanic products could become essential to the general public.