1. Know your product better than anyone: Those who purchase products or services are looking for more than a list of characteristics that in some cases they do not even understand. They seek to solve problems and obtain benefits. You must know in depth what you offer to communicate it properly and achieve more sales.

2. Know your customers: Customers are the key for any business to be successful. No doubt. So obvious and so complicated at the same time. Knowing, classifying and empathizing with our clients or visitors will make us anticipate their needs, developing a viable and profitable business.

3. Have a burning desire for success: This means showing with our actions that we really want to achieve a goal, the burning desire is characterized by sacrifice, dedication, discipline, perseverance, and applying all the necessary strategies until we achieve it. we want and thus achieve success in our business.